Branding and Design
Branding and Design
The American Immigration Lawyers Association (AILA) had seen a steady growth in membership, but the brand was not growing at the same pace.
A small in-house team (including myself) was appointed to re-energize the brand to become more modern and reflect the association’s mission components: justice, law, and professionalism.
Neoclassic architecture—imagery commonly associated with law—is blended with vibrant colors, geometric textures, and type treatments to create a fresh, distinctive brand.
I crafted the new brand book and helped implement the new style across department collateral, including Membership, Marketing, and Advocacy.
“I’ve worked with Brad for 4+ years at AILA. He is an incredible designer that will exceed your expectations.”