Branding and Design
Branding and Design
Whitman-Walker, a prominent health care provider in the DC area, was looking to modernize its brand and unroll new collateral to coincide with the opening of its new 14th Street flagship facility.
The organization serves a diverse urban community, including many LGBTQ+ patients.
I wanted to celebrate the organization, its history, and its patients by delivering a beautiful and perhaps unexpected brand concept that represent their unique place in the community—avoiding the sterility of many health brands.
Using its iconic ‘W’ logo as a jumping point, I fused vibrant texture blocks with inviting white space to create a clean, modern look.
A brand book was crafted to guide the organization forward.
“Brad provided invaluable support with our organization’s re-branding needs. He is extremely thorough, methodical, and pays attention to details. I can’t recommend Brad highly enough!”
More modern outreach materials were developed, including a poster series on wellness.