Branding and Design
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inChemistry

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Brand Development

Brand Development

inChemistry is an online magazine for the American Chemical Society’s undergraduate members—covering science, careers, and college lifestyle.

 The  inChemistry  team wanted a modern print counterpart that would resonate with college students and compliment the website.

The inChemistry team wanted a modern print counterpart that would resonate with college students and compliment the website.

Print Design

Print Design

The magazine celebrates the study of structure by embracing structure—allowing versatility within controlled templates.

The skeletal formula inspires hexagonal shapes, spaces, and linear textures, while color is controlled to distinguish issues within the set.

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Graphic Design

Graphic Design

Original illustrations and infographics elevate the custom feel of the magazine.

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